The Ask:
Develop a high-impact, cohesive brand campaign for Queenie and Pearl. The primary goal is to substantially elevate brand perception and drive positive business growth across the organization.
Our Goals:
Increase brand impressions
Increase monthly website traffic
Increase and expand the email subscriber list
Increase brand impressions
Our strategy - Paid social media advertising
Cohesive and organic social media content
Paid
SOCIAL
POSTS
Caption: Your go-to for unique, vintage-inspired vibes this season
Sponsored #ShopQueenieAndPearl
ORGANIC
SOCIAL
POSTS
Caption: Come along with us as we layer up for fall. Stop in store to create your own look.
increase monthly website traffic
Increase monthly website traffic by 20% (Additional 100 visitors per month)
Our strategy -
Paid search advertisements across google
Full SEO keyword coverage during high organic webpage rankings
Display ads with strong CTA to drive attention to main webpage
SEO KEYWORDS
Non-brand accessories
Wrapped ring
Criss cross earrings
Bejeweled cross necklace
Paid Search Ad
Brand
Queenie and pearl
Queenie and pearl clothing
Queenie and pearl near me
Non- brand apparel
Forever cropped sweater
Keria tube top
Cheetah ruffle short
Increase and expand email subscriber list
Our strategy -
email marketing to target prospective customers and possible leads
Welcome to Queenie!
Subject: We’re so happy you’re here.
Dear [subscribers name],
Thank you for joining the Queenie & Pearl community! We’re so excited to have you here. We can’t wait to share all the latest trends and exclusive Queenie & Pearl updates with you!
At Queenie & Pearl, we believe in celebrating individuality and empowering style, whether you’re here for a bold new look, unique accessories, or simply some inspiration. You’re in the right place.
Here’s what you can look forward to:
early access to sales and new arrivals
Styling tips and curated outfit ideas
Special subscriber only perks
In the meantime, keep an eye on your inbox - there’s something coming your way soon.
Can’t wait? Check out our website for the latest collections and newest Queenie originals.
With love,
Queenie & Pearl Team
mock
up
Team
Paige Cemenski
Elli Haeger
Macy White
Maddy Miller
Molly Conners